Quality PR without the agency price tag

Phone: 0410 578 194

Benefits of working with a Sole/Freelance Publicist to working with an Agency that has many similar clients to yourself - McDuling PR
15587
post-template-default,single,single-post,postid-15587,single-format-standard,bridge-core-3.0.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode_grid_1300,overlapping_content,footer_responsive_adv,hide_top_bar_on_mobile_header,transparent_content,qode-child-theme-ver-1.0.0,qode-theme-ver-28.7,qode-theme-bridge,wpb-js-composer js-comp-ver-6.8.0,vc_responsive
 

Benefits of working with a Sole/Freelance Publicist to working with an Agency that has many similar clients to yourself

30 Sep Benefits of working with a Sole/Freelance Publicist to working with an Agency that has many similar clients to yourself

Posted at 15:35h in Uncategorized by
0 Likes

What are the benefits of working with a freelance publicist who doesn’t belong to a large agency?
You may immediately think there are benefits to working with an agency that has many clients of a
similar description to your business.
Many medium to larger sized public relations agencies will have a certain type of client they
specialise in, be it an industry (eg agriculture, real estate, medical, retail) or type of business (such as
entrepreneurs or franchises.)
With that in mind, you may search for a publicity agency that says it specialises in your field. With an
“insider perspective” I immediately think there benefits in working with a publicist who isn’t working
with all your competitors!
Here is my thought process:

  1. Unless you have a large budget, you risk falling to the bottom of a big pond where
    all the fish are the same.
    Like most other businesses, PR agencies will give priority to those clients that are
    spending the most. With that in mind, how much are you missing out on? For
    example, some of their best and most creative ideas may be earmarked for their
    larger clients. This really matters if you are in the same industry as those clients.
  2. If a conference or association requires a speaker or contact in your industry, you
    have competition within the very PR Agency you are paying to promote you.
    If your publicist finds out about a speaking or cross promotional opportunity, you
    want a publicist that goes in to bat for you and only for you.
  3. How safe will you feel sharing your IP and other company secrets, ideas and plans
    with a publicist who works with your competitors?
    For your publicist to get the best publicity, they may need to know all your exciting
    secrets to work out what to share with the media. How comfortable will you feel
    sharing your plans and ideas knowing that the next meeting they have that day is
    with your competitor?

I have never worked with clients who are direct competitors with one another. The reason is simple:
if it were the other way around and I were the client, I couldn’t risk a conflict of interest and my IP
being shared with my competitor, even without intention.
Going further, I have often considered that a new and exciting way of working with a publicist is
engaging one who only works with one or two clients. This way all of their energy, time and focus is
spent only on yourself. If they are asked by a media outlet to put a client forward for an opportunity
or engagement, they will only put you forward, as opposed to yourself and 5 other clients they are
looking after.
Isn’t this the way of the future, as opposed to joining a large agency?