Specialist PR consultant, Kerry McDuling has a unique ‘working smarter’ approach
Kerry McDuling is a public relations specialist with over 15 years’ experience, working at a management and operational level with local, national and international organisations and leaders, both at start-up level and established.
Client sectors have included business, real estate and real estate adjacent, technology (AI), not-for-profit organisations, book publicity and lifestyle.
Additional consulting roles I have held alongside my business include:
- Editor for the quarterly Australian Federal Police Association (AFPA) magazine, “Blue Star”
- Media Manager – World Junior Speed Skating Championships – Melbourne 2012
- Author – educational texts for high school, and most recently “How to do your own Book Publicity”
Prior to starting her niche PR business in 2008, Kerry was the National Communications Manager for an international franchise organisation. She was responsible for managing and implementing the internal and external communications strategies for all of the facets of their business, including for the franchisees around the country, the national calendar and events, property management department, building expert thought leadership status of the CEOs in each State, and more.
As a senior public relations specialist, my skills include public relations campaign creation and implementation. I develop publicity campaigns and thought leadership initiatives that require empowering understanding to craft (and then pitch) story pitches, media releases and articles.
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