Why I don’t Publicise Myself - McDuling PR
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Why I don’t Publicise Myself

Why I don’t Publicise Myself

Have you heard the joke that a painter will paint other homes beautifully but never his own? Well,
this has been the case here with me. I have never attended to my own publicity around myself when
that’s what I do for my clients and know inside out.
Self-exposure and promotion is a topic I have always battled with. Whilst I have been a Senior
Publicist and Business Director for 15 years now, I have battled with the issue of whether to promote
myself and my own professional life to attract more interest from perspective clients. I have
certainly joined a number of professional groups to ensure I stay up to date with the latest industry
tools and knowledge, but this, together with a LinkedIn account, is really the extent of my own
promotion.
As I explain to my clients, sharing knowledge to set yourself up as an expert in your industry is a
great means of promotion. I have started many websites, articles and blog posts about publicity that
set me up as an expert over the years that I never finished. Somehow, even though publicity is my
life and it comes so easy for me to do this for others and their own industry, it has always felt odd to
do it for myself.
I have often taken a look at websites belonging to other publicists and I must admit that whilst some
had a news section, both of their own and what’s happening with their clients, I never felt especially
that I was being completely left behind. Noone was doing an incredible job of promoting themselves
or educating the public about the importance of publicity, without anyone having to pay for it first.
That’s why I never felt especially compelled to generate publicity of my own. I have been too busy
doing exactly that for my clients.
Over the years I have created a Do it yourself book publicity guide for authors, so the desire to
educate others has always been there. Not everyone has the money or desire to work with a
publicist and there is a lot they can actually do on their own. So with that in mind, I would love to
create a few more of these articles to share my craft with more people who could benefit from it.
A lot of the publicity I do for my clients can be done yourself at a smaller scale, and without much
expertise or former knowledge. I feel that the main thing you need is a passion for whatever it is you
do and a desire to let others know about, and you are already half way there.
With the expansion of social media and the internet in general, now we have so many more options
to share our news, rather than just “traditional media”, which was the case when I started as a
publicist. Journalists were difficult to identity and contact too, so obtaining space in the media
was precious – few and far between, and saved for what the journalists saw as “genuine news.”
Now there are so many mediums to reach your audience, you just have to find the time and
commitment to do it. Facebook, Instagram, Tik Tok, LinkedIn, blogs on your website, Medium, You
Tube, podcasts, the list goes on. Obviously if you don’t have the time or aren’t a writer yourself, you
can pay someone else to do it for you.
Creating a little hub of knowledge for others who want to know something about what you do will
set you up as the expert in your field, and create top of mind awareness when a journalist, or
prospective client, would like assistance in your field.
My plan with this blog is to share (somewhat) controversial information about the publicity industry.
If there is something in particular you are interested in, please contact me by phone or email, and I
will be pleased to share my point of view.